Welcome to our seventh episode where we dive into our current reading life. We are so glad you are here and excited to share a little about our reading lives and some of our all time favorite books.
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Our Reading Life: Once a month we get to talk about our love of reading and how it helps us grow as human beings and online business owners.
On this episode we talk about two of the books we just read. Pam read Get Different: Marketing That Can’t Be Ignored! by Mike Michalowicz and Teri read I’m Glad My Mom Died by Jennette McCurdy. Have a listen to hear what we each thought about these books and then let us know what you are reading.
This week is another book episode, and this month we’re gonna start asking each other questions on the different books we’ve read. Remember Pam and I read differently, so you should get a preview on different kinds of books that might just make it on your to be read list.
So Pam, how are you today? I’m good. How are you? I’m great. All right so we’re gonna have Pam start. Pam, you’re gonna tell us what book you’ve recently read and the author. Sure. So the book that we’re gonna talk about today is Get Different by Mike Michalowicz. It’s a book specifically for business owners.
And so I thought it would be helpful for our business owners to hear about this. So can you tell me a little bit about the main premise of this book? So the main issue that we’re talking about is that business owners, in order to make money, you have to make sales. But before you can make a sale, someone has to know who you are.
You have to get in front of people. And so often we’re so accustomed to getting in front of people but them not paying attention. So this book takes you through the process of getting people’s attention in that 0.03 seconds that you have on social media or when you’re meeting people in person to get their attention by being different and then letting them know what you do and then making the sale so you can’t make the sale before you actually get people’s attention.
