Hello!
Teri and Pam are talking about how you start when you are ready to have a summit…in person! This is a real part of their lives right now and they are sharing some of what is going on behind the scenes in business! There are many parts to consider as you focus on the details of holding an event. Even though it seems overwhelming you’ve got this!
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BUSINESS:
BUSINESS:
🪅 Running an in-person summit can be a complex and challenging undertaking. Here are ten important things to consider when planning and executing a successful in-person summit.
🪅 Define Your Goals: Determine the primary objectives of your summit. What do you want to achieve? Common goals include networking, knowledge sharing, business development, or raising awareness for a particular cause.
🪅 Budget and Funding: Create a detailed budget that covers all expenses, including venue rental, marketing, speakers, catering, and logistics. Secure funding through sponsorships, ticket sales, or grants.
🪅 Venue Selection: Choose a suitable venue that can accommodate your expected attendance. Consider factors like location, accessibility, seating capacity, and technical infrastructure for presentations and workshops.
🪅 Event Date and Schedule: Select a date that doesn’t conflict with major holidays or competing events. Plan a comprehensive schedule, including keynote speakers, breakout sessions, and networking opportunities.
🪅 Marketing and Promotion: Develop a comprehensive marketing strategy to reach your target audience. Utilize various channels such as social media, email marketing, and partnerships to promote your summit.
🪅 Speaker Selection: Identify and invite knowledgeable and engaging speakers who can deliver valuable content. Ensure a diverse range of perspectives and topics to cater to your audience’s interests.
🪅 Registration and Ticketing: Set up an online registration system for attendees to purchase tickets. Offer different ticket tiers if applicable, and consider early bird discounts to boost registration.
🪅 Logistics and Event Staff: Plan for event logistics, including registration, signage, audiovisual equipment, catering, and security. Recruit and train a team of event staff and volunteers to assist with event execution.
🪅 Attendee Experience: Focus on creating a positive and memorable experience for attendees. Consider factors like name badges, event apps, comfortable seating, and engagement activities.
🪅 Post-Event Evaluation: After the summit, gather feedback from attendees and sponsors to assess the success of the event. Use this information to make improvements for future summits and to measure your ROI.
🪅 Remember that the success of your in-person summit largely depends on careful planning, effective execution, and the ability to adapt to unforeseen challenges. It’s essential to pay attention to details and prioritize the overall experience of your attendees.
